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When social media becomes a goal by itself…

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Social media can be more than “a means”. It can be “a goal” too.

The story of a dream, a nightmare and a wish…

A few weeks ago, I was privileged to coordinate the social media outreach at an international conference, called GCARD2 (The 2nd Global Conference on Agricultural Research for Development). From the start we did not want to limit ourselves to the “standard” advocacy and social reporting. We wanted to assemble a group of young professionals to work together, using social media, to voice their opinions, and to report from the conference.

The project showed how social media, often used as a “means”, can be a “goal” too: You can bring young people together with a set of social media tools, teach them how to use these tools well, and… the rest will come by itself.

Here is the story of this project, which started with “a dream, a nightmare and a wish” two years ago, and ended up with being invited to meet the President of Uruguay…

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Written by Peter

December 23rd, 2012 at 8:58 pm

Posted in Uncategorized